Link Building Tips With a National SEO Strategy

At UpFire SEO, we provide business owners with custom strategies that help grow their national SEO rankings. We know putting your needs first and researching the best solutions can help your business reach new heights. Our team uses data-based measures that evolve as consumer trends and search engine rules change.

Seeking the proper SEO methods for your business can appear like a moving target. Target audience research and adequate planning can help you stay a step ahead. Here are some link-building tips you can use to grow your SEO game on a national scale:

1. Research Your Audience

National SEO starts with researching your current audience and the traits you look for in expanding your consumer base. These strategies can help uncover people who meet the criteria you look for in potential new customers. Knowing your audience can provide you with insights into how to build your link-building strategies.

If you’re a business selling sports merchandise, you might target consumers on sports-related sites. Targeting sites that are most relevant to your business can help you succeed in building links. Research can pay dividends when people notice your brand with creative link-building methods and research your business more. When you begin to direct traffic to your site, you may be taking that first step toward growing your business. UpFire SEO can help you determine the best methods of targeting certain audiences.

2. Create the Best Content

Using the E.A.T. method gives you guidelines to craft content that inspires your audience to take action. Here is an explanation of the E.A.T. method:

Expertise

Search engines want to see expertise from content creators in their respective fields. Below are some questions to address when crafting content for your audience:

• Do I provide them with the best description of their products or services?
• Are my sites addressing audience questions?
• Do I have fresh and up-to-date blog posts and web content?

Your audience may be more likely to view you as their source of information when you prove your knowledge.

Authority

Search engines enable users to vote for the best websites. You can enhance your national SEO game and grow your consumer base with their votes. Here are two ways to use link-building to grow your site’s authority:

• Give your team guidelines on finding relevant industry sites that can be collaborative linking partners.
• Design methods on how your team can produce informative content for your audience.

Proactive planning can help your audience see you as an authority figure online and grow your national SEO efforts.

Trust

Search engines view trust factors when they decide on ranking positions for sites. Dependable sites have the best chance to earn a higher ranking and grow their audience. Here are some questions to ask when as you work to build your site’s trust:

• Is your site free of any viruses or malware?
• Are you current with your software updates?
• Do you have consistent website information on all directories?

Asking these questions can give your business a road map to help you grow. Unique and trustworthy content may even entice other sites to link to yours naturally.

3. Use Guest Posts

Guest posting can help grow your national SEO presence with the proper strategies. Here are three traits to look for in a website when deciding where to publish a guest article:

• Adequate web traffic
• Decent domain authority
• Relevance to your niche and industry

Providing the best quality content for other websites without offering money or favors can pay dividends for both parties. When their publishers post your content on their site and link it back to yours, you can gain a valuable backlink. Guest posting can attract the attention of your target consumers and increase awareness of your brand.

4. Address Broken Backlinks

You can positively impact your national SEO campaign with broken link-building methods. Broken link-building consists of finding faulty links in other business websites and presenting them with top-quality content to address them.

Search engines enjoy these tactics since they’re natural and promote the best quality information for their users. If site owners agree to your proposal, you can gain backlinks that may help grow your online presence.

Another great practice that can help your business is to check for broken links on your site. Broken backlinks occur when you adjust, delete, or move your pages. UpFire SEO offers some tools that can audit your site and flag any links that may require attention. Redirecting those pages to other relevant working pages can help you regain those lost links.

Choose UpFire SEO for Your National SEO Needs

At UpFire SEO, we help brands grow with consumer-focused national SEO. We know SEO campaigns require time and effort to bring you the best results. Contact us today, and let us help you boost your business nationally. Our team stands ready to help you craft SEO plans that attract the right audience for your business.