Why AI is a tool, not a Solution for SEO

18 August 2023

Artificial intelligence (AI) is already changing many industries, including digital marketing and search engine optimization (SEO). Artificial intelligence can offer valuable insights and automate tasks. It can be a powerful tool and works best when paired with human expertise and experience. We offer national SEO services that combine AI with human guidance and intervention to help your business achieve the best results.

How To Use AI in SEO

AI technologies, such as natural language processing and machine learning algorithms, can help you analyze large amounts of data to make data-driven decisions. It can also help you identify patterns that you can use to improve your website. Artificial intelligence should not be used without human prompts, but it can help lower your workload and handle certain tasks. Here are some ways that you can use AI in SEO:

Automating and Optimizing SEO Tasks

Artificial intelligence can help automate and optimize certain SEO tasks, including the following: 

  • Code Optimization:  AI can help with Schema creation and troubleshooting.  Any code issues can also be identified and fixed.
  • Content Ideation. With the right prompts, AI can help by looking at other websites for content topics that you should write about.
  • Keyword Opportunity Discovery: AI can help find new keywords to target by analyzing search traffic and identifying keywords. It can identify keywords that have a good balance between competition and search volume. 

Content Creation and Optimization

AI can be helpful during the content creation process by assisting with brainstorming ideas. It can also help you optimize your content for search engines by identifying keywords that are not being used effectively or making other helpful suggestions.

Data Analysis

AI can process and analyze large data sets within minutes. It can identify trends, make data-backed optimizations, and offer valuable insights on how to improve your website.

Limitations of AI in SEO

There are multiple limits to AI, which is why it is not the sole solution for improving your SEO efforts. We use human expertise to help avoid these limitations and provide the best services possible. Here are some of the biggest limitations of AI:

Unable to Change Without Human Direction

Search engine algorithms and trends change often. When these changes occur, your strategy may need to change or pivot to accommodate them. AI-powered tools require frequent updates to remain effective and avoid making outdated suggestions. Human oversight and intervention may be necessary to create these updates.

Lacks a Human Component

The main goal of search engines is to provide users with the best solution to their search. Search engines are designed for human users and often prefer content that was written for and by humans. AI can help automate many technical SEO tasks, but for your website and content, maintaining your human touch can help your rankings more than AI can. AI can also lack the creativity, storytelling ability, and emotion that humans bring to their content. This can be a red flag to search engines and cause them to lower your rankings.

Raises Ethical Concerns

Failing to fact-check AI-generated content can lead to content that contains misleading information or plagiarism. AI uses other sources of information to create its own content and is not always original. It may not know how to verify when a source is trustworthy. A professional should proofread anything that AI creates before editing and publishing it on the internet.

Doesn’t Understand Context

Because AI is not human, it can struggle with understanding context and intent. It can misinterpret nuances in language, which can lead to poorly targeted or irrelevant results. This can also lead to a lack of sympathy in the content, which can be harmful to certain topics.

Not Always Reliable 

AI may be biased and unreliable. It can make mistakes and provide inaccurate information. An SEO professional should look for data biases in AI-generated analyses to verify that the results aren’t skewed. 

Upfire SEO Provides Top National SEO Services

Artificial intelligence can help you save time to create powerful SEO strategies that can bring effective results. It can automate tasks and analyze data to provide you with up-to-date suggestions. AI may be unable to adapt to algorithm changes and follow a code of ethics on its own, but our SEO experts can help direct and correct AI so you can experience the benefits. Upfire SEO offers national SEO services that can help you increase your rankings and gain more online visibility. We use ethical practices that are known to bring positive results with organic clicks. Schedule an SEO audit with us today to see what we can do for your business.

your visibility!

Grab an SEO audit

SEO Consultation.
Are you ready?

Why we use cookies? Check it out in our Privacy Policy. If you still want to use our service just close the bar.