What Are the Four Types of National SEO?

5 August 2022

National SEO is an umbrella term covering many online marketing strategies. It aims to take your digital marketing efforts beyond your city and to the next logical level: state-wide. With the laxer regulations of national SEO, your market website should be more aggressive. 

At UpFire SEO, we offer a variety of national SEO services. These include On-Page SEO, Off-Page SEO, and e-commerce. Read on to find out more.

On-Page SEO

On-page search engine optimization is the most direct way to impact your rankings. It optimizes your web pages so that Google and other search engines can recognize them.

Examples of on-page SEO techniques include:

  • Title tags and meta descriptions: Search engines read these as they crawl pages. Make them descriptive, keyword-rich, and relevant to the topic at hand. 
  • H1 tags: Each H1 tag should contain a keyword. The H1 should relate to the page’s content or subject matter. We optimize meta headings with keywords for search engines to understand all pages.
  • Alt text: All images should have alt text (alt tags) that describes their appearance and meaning. An alt text describes an image so that Google can display it in the image search results. 

At UpFire SEO, we maximize your meta tags, web copy, URLs, and images to improve the search visibility of each page. We don’t leave any stone unturned.


Off-page SEO ranks your website higher in Google, Yahoo, and Bing search results. It uses influencers and websites to boost your SEO.

Focus on getting your content on page 1 or 2 of the search results. This means having quality, relevant, and up-to-date content. Consider optimizing for local keywords. Doing so helps people searching for reviews and tips find you easily.

Off-Page SEO includes: 

  • Social Media Optimization: Optimize your social media profiles for search engines to help you get more visibility in search results and increase engagement with your target audience.
  • Link Building: Creating quality links back to your site from other websites makes it easier for Google bots to crawl your site. It helps you rank better in search results.

To boost your rankings, we build back-links, guest post on authoritative websites, and reach out to communities.

CBD and Cannabis SEO

If you want long-term success, SEO is the most effective online marketing strategy for CBD and cannabis. At UpFire, we are delighted to provide our clients with the most effective cannabis and CBD SEO services tailored to their specific requirements. You require national SEO services to appear on SERPs and outperform your competitors.

We assist CBD and cannabis businesses in developing an online presence to attract new customers and retain existing ones.

Our experts will develop a plan to assist you:

  • Boost the traffic to your website.
  • Increase your return on investment (ROI).
  • Reduce marketing costs by utilizing organic traffic.
  • Improve brand recognition and online visibility.

Our CBD and cannabis national SEO consultation include:

  • Full-service Cannabis or CBD SEO: This allows you to be in front of your potential customers when they are in need of your goods. We handle everything from competition analysis to content delivery and keyword research. UpFire SEO professionals employ systematic methods and tested strategies to increase your exposure in search engine results.
  • Cannabis & CBD SEO Audit: This audit provides a comprehensive SEO report. We review your cannabis or CBD website and suggest improving SEO results. As certified SEO experts, we understand what a struggling website requires to attract more guests and generate sales.

Ecommerce SEO

If you have an eCommerce website, people should find and buy from it. Ecommerce SEO focuses on increasing the number of visitors to your eCommerce site. eCommerce categories include:

  • Keyword Research – Keyword research is the first step in designing an effective e-commerce SEO strategy. To rank for competitive keywords, know what they are and how they are incorporated.
  • Content Marketing- Creatingcontent that will attract many visitors is important for your eCommerce business. It helps you rank higher in search engines. People find your products or services online and purchase them from your site instead of competitors’. Content marketing builds trust with customers who love your brand. This includes creating informative blog posts, videos, infographics, and other content that helps people understand why they should buy from you instead of another retailer.

We increase eCommerce revenue by boosting your product details for search engines like Google and Amazon. We at UpFire assess your site’s usability, perform page-by-page optimization, and create content based on audience needs.

National SEO Services That Get Results

Most people and businesses use the internet to search for products and services. Companies must be high on search engine results pages. At UpFire, we set your web pages on fire so that customers never skip them in the SERPS. We devise a personalized national SEO strategy to boost your online visibilityContact us today to get started!

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