If you’re working on an online marketing campaign to bring in potential new customers or clients, consider what keywords you’re using to rank in Google. National SEO keywords can be effective if they are properly chosen for your business and used correctly. Consider several strategies to help your business tailor the right keywords to attract the best leads.
Make It Unique
You can’t rely on a one-size-fits-all SEO approach. Any marketing strategy that involves SEO should be tailored to your business. Following what’s popular in your industry may not yield the desired results. When utilizing a national SEO strategy, you want to choose keywords that will direct people to your company. This may mean finding less competitive keywords consumers still use in their searches or looking at long-tailed keywords. UpFire SEO uses an individual approach to each of our clients. We get to know you and your needs and create a strategy that helps direct consumers to you.
Make It Relevant
The temptation in choosing SEO keywords may be to select what’s most popular. Some keywords have the most traffic or the most competitive edge. The expectation may be to bring in more leads because of the volume of searches tied to those words. Our approach and findings have led us to believe that relevance has a higher value than volume. Instead of getting more hits in searches, you’ll want to attract more people who are ready and interested in doing business with your company. When we conduct keyword research, we look for those words and phrases that convert viewers into customers. Our goal is to increase the return on investment for your keywords.
Know Your Purpose
The keywords you choose should be tied directly to your purpose. They can vary based on whether you hope to complete a sale, make an appointment, or provide information. The purpose of your keywords may be to establish your company as an authority in your field for future needs. We’ll sit down with you to discuss your goals so we can determine which keywords will achieve the best results. We can help you establish your authority if you’re a new business or strengthen an existing brand if you’re established. We can help choose keywords to increase awareness for your ideal clients or customers.
Consider the Long-Term
When looking at keywords for a national SEO campaign, choose those with staying power. We look at market trends and where the words currently rank. We also consider your competition to help you outrank them. Our team wants to set you up for long-term success with the potential for continued growth. We can help you create content that ranks for multiple keywords.
Choose the Right National SEO Company
When you need help choosing the best keywords for your strategy or implementing an effective SEO campaign, you can count on UpFire SEO. We conduct a detailed analysis of keywords to help you achieve your goals and increase revenue. Contact us to schedule an SEO audit or learn more about our work.
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