Social Media Marketing and SEO: How They Work Together

19 May 2023

Social media marketing and search engine optimization (SEO) can help increase businesses’ online visibility and reach a wider audience. While these strategies have different approaches, they can work together to boost your online marketing strategy. UpFire SEO is a national SEO company committed to helping clients build their online presence. Here’s an in-depth look at social media marketing and SEO and how they work together:

Social Media Marketing

Social media marketing is when social media platforms are used to increase your brand’s awareness. You can use organic posts, paid advertising, or influencer marketing to market your brand on social media. Paid advertising involves creating ads, which social media platforms show to your brand’s target audience. 

Organic posts are the regular non-paid posts you create on your business’s social pages. Influencer marketing involves partnering with influencers to promote your products or services in a way that connects with their followers. An influencer can be anyone who has a strong social media following and can sway their followers’ opinions. 

Search Engine Optimization

SEO involves optimizing a website to enhance its ranking and visibility on search engine results pages. At UpFire SEO, we can help you get the most out of your online marketing through strategies like on-page optimization, keyword research, and link building.

On-page optimization involves improving aspects like page load speeds and HTML source codes and optimizing content. Content optimization involves creating high-quality content that’s relevant to your audience. Keyword research involves finding terms or phrases your target audience uses when searching for products or services in your industry. Link building involves acquiring inbound links from other websites to increase your target market reach. We have a dedicated team of professionals who’ll assess what your site needs first to implement an effective SEO strategy. 

How They Work Together

Businesses that use social media marketing and SEO together can achieve online visibility faster. Here’s how the two strategies work together:

Driving Traffic 

Social media can improve your SEO efforts by driving traffic to your site. SEO can drive traffic to your social media platforms by directing visitors to your social profiles. Using social media for site traffic is an excellent strategy for new sites. Getting social media visitors to click on your website shows search engines that your site is being used. 

This may help improve your chances of rising through the search results pages. The trick to getting social media to improve your site traffic is to incentivize people to click on your site. You can briefly address an issue your target market is struggling with in your social media platforms and analyze the issue in-depth on your website. This is an incentive for people looking to learn more. 

SEO may also drive traffic to your social media pages and increase your followers. Include your social media handles on your website and encourage visitors to engage with you on social platforms. The more visitors your site receives, the more likely you are to increase your followers. After assessing your business and target audience, we’ll develop a customized strategy to drive more traffic to your site. 

Keyword Research 

Keywords are a driving force for SEO and social media marketing. They can increase brand awareness by making you more visible when potential clients search for your products and services. Keyword research is an SEO strategy that can help you determine what your audience wants so you can tailor your content to meet their needs. 

At UpFire SEO, we’ll research the best-performing keywords for your industry and incorporate them into your website for more visibility. We provide a client dashboard showing your rank for each keyword. You can use the best-performing ones on your social media pages for a broader reach. 

Link Building 

Social media is an excellent source of organic links to your site. It gives you access to a wide audience, so you can acquire numerous backlinks when you constantly share your content. You’ll likely get inbound links from social media when you have optimized content, as people may be more willing to share it. We create relevant, useful content to attract organic linkers to your site. High-quality linkers present you as an authoritative source, potentially improving your chances of ranking higher in search engine results pages. 

How to Leverage Social Media and SEO

You can achieve more visibility with the two strategies by maintaining uniformity with your brand presence. Use a consistent tone and voice for your website and social media pages. Actively use your website for increased engagement in your social profiles and vice versa. Add social media sharing links on your website and encourage visitors to share them.

For increased traffic to your site, share your link on your social profiles and run promotions that direct clients to your website regularly. After reviewing your business, our team can advise you on the best ways to combine social media marketing and SEO. 

UpFire SEO: A Leading National SEO Company 

UpFire SEO is a reliable national SEO agency serving numerous industries and markets. Our team can help you improve your online presence by implementing tried-and-tested SEO strategies. We will review your current strategy to determine what to improve to achieve better results. We’ll offer detailed reports regularly to show you our progress in boosting your visibility. Contact us today to learn new SEO strategies for your business. 

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