Site Migration: How We Maintain and Expand Your Customer Base

Migrating your business from one website domain to another requires a comprehensive plan. Some customers have memorized your current domain and use it often to find your business. You should ensure they’re informed early about the migration. You may also need to change the web hosting company, curate the content, and tweak various other things. At Upfire SEO, we specialize in providing professional national SEO to grow your base during and after a site migration.

What Is Site Migration?

Site migration refers to moving a website and all its resources from one domain to another. A migration may also entail switching hosting services or upgrading to a better plan with the same host. When migrating your site, you need thorough analysis to maintain your current base and attract more business leads. Upfire SEO can help you conduct thorough research and optimize your business for the new domain without losing clients.

Site migrations have potential risks, including losing traffic and ranking lower on search results. Our team can help you maintain and improve the optimization to achieve better results. Each migration is unique and motivated by different reasons. You can move from an HTTP domain to a more secure HTTPS alternative. Other times the migration involves switching servers and CMS platforms or consolidating multiple subdomains.

At Upfire SEO, we understand the challenges of site migration and the work needed to maintain existing customer bases. We can also help you expand the target market or reach more customers with your new domain and platforms. Our SEO specialists will help you prepare for the migration and evade common mishaps and risks. We will work to help your new site be better and more efficient than the old one, so you can focus on expanding and crossing new milestones.

How to Maintain/Expand Customer Base With Migration?

Site migrations have many advantages if you do them correctly. You must clarify the reasons behind the migration and what you seek to achieve. The goal is to avoid losing track of the main objectives. Our team comprises SEO experts that can handle keyword research, competition analysis, social media marketing, link building, content management, and more. Here are a few ways we can help you maintain and expand your customer base when migrating to a new website:

1. Thorough Redirect Maps

You can’t notify Google or other search engines about migration to a new website. The best approach is to optimize your 301 redirects to maintain the link and traffic equity you’ve gained. Our team will devise a strategy to capture your old traffic and redirect their searches to your new website and resources. To achieve this, we’ll complete the migration and optimize the new website for efficient browsing.

Your users should notice the difference without losing touch with the brand. Our SEO specialists will help you maintain the old website and redirect its traffic to your new site. Once people know about your migration and the metrics for the new site surpass the old one, we’ll complete the migration. Redirects allow you to maintain traffic to your business as you expand and reach out to new markets and targets.

2. Early Site Promotion

Migrating from one website to a new one is a big move that your audience should know about. Don’t delay informing your site visitors about an imminent migration. Set clear goals, including an execution date, and bring everyone up to speed as early as possible. Our team can help you develop a professional website similar to or different from your old platform based on your needs. We’ll make sure your new site is up and ready for use on the set date.

Some users may want to know why you’re migrating the website. Others take an interest in what they benefit from by following your brand to the new platform. At Upfire SEO, our national SEO experts know how to prepare an audience for site migration. We take strategic steps to avoid losing customers. Our goal is to streamline the migration and move your base to the new site while attracting new leads for the business. Early site promotion helps to maintain your base.

3. Research & Tracking

Migrating a site to a new domain or CMS requires monitoring and tracking. At Upfire SEO, we make the best decisions to meet our objectives. Our team will source opinions and conduct thorough research before executing the migration. We’ll also make small changes and track the outcome. Site migrations require special attention to the data and responses from customers.

Our SEO team will optimize all core services, including customer support, quality content creation, and social media. We can also run tests and make changes to deliver the best outcome and expand your customer base. Our team can help you increase organic traffic, reach more customers, and rank better on search engine result pages.

Working With A National SEO Company

The best way to complete site migration is through expert SEO services. Working with a reputable national SEO company like Upfire SEOallows you to focus on running your business. Our team will handle the optimization and marketing to get your business to your target customers.