Search Engine Optimization for Small Businesses

19 April 2023

Google processes billions of search queries each day, which can make it hard for some businesses to get noticed. If you want people to find your business in the midst of all those queries, you need to optimize the website for search engines. UpFire SEO is a national SEO company that provides results, even if you’re in a complex market. 

SEO Audit

Before we start recommending services to improve SEO on your website, we provide a full audit at your request. An audit tells us where you are now in terms of search engine optimization and what your competitors are doing. We take more than a cursory glance at the site. Instead, we delve into the details of your pages, content, and technical issues. 

During our audit, we look at things like page loading speed. We’ll review your current content to determine if it’s been optimized, if it needs specific elements, or if new content is needed. 

An audit can be helpful when your website isn’t bringing in the results you want. It can also be beneficial when your competition is ahead of you with its online presence. We’ll look at where you rank with the search engines and formulate a plan to get you where you want to be. 

Tailored SEO Strategies 

Here at Upfire SEO, we know that SEO isn’t a one-size fits all approach. While the best practices for search engine optimization remain the same, the way you implement them can vary.

Not every business has the same budget or goals. We work with companies at all levels, from major corporations with a broad reach to small local companies looking to gain notice in their hometowns. We tailor our recommendations based on your current online presence and your needs. Our team will sit down with you and explain what will get you to rank higher in search results. We will implement several strategies for your site. 

On-page SEO

We optimize each page on your site to rank in searches. We’ll start with the most important pages, like your homepage and service pages. Our team looks at the content on each page, along with headlines, photos and captions, and HTML tags. 

UpFire SEO is always up to date on the best practices to stay on top of any changes Google or other search engines make to their algorithms. 

On-page SEO is a key component of your online success. It allows the search engines to understand what the page is about and who you’re trying to appeal to. It tells the bots that you’re an authority in this market and that users can trust you. 

Keyword Research

Part of on-page SEO includes using the right keywords to attract the correct audience. You want to know what words people use to conduct a search when they need your goods or services. 

Instead of focusing on getting more visitors to your site through keyword research, we look at which keywords bring in the right visitors. You don’t just want someone to click on your link. You want them to buy your product or use your service. 

Our team lets you know how well you rank for a keyword. We provide information on every keyword you rank for, so you can see how it improves over time. 

Link Building

Adding links to pages helps your site rank better. Not all links are created equal, and some will have a more direct impact on your site than others. The wrong links can harm your site, which is why we select only the most powerful links for our strategy. 

Your site can use both internal and external links. Internal links go to other pages on the website, such as a main service page linking to the individual services you offer. External links go to other sites where visitors can get useful information. You want these links to be relevant, informative, and reputable. A prime example of a good external link is one that takes you to a government or university website to show the research used in a statement.

Inbound and outbound links also help SEO. Outbound links are other sites you link to. Inbound links happen when other sites link to a page on your site. We check links to determine if they come from a credible source and if you’re getting the right kind of results. Our team also helps you acquire links that are ideal for your brand.

UpFire SEO: Your National SEO Company

If you want a company that provides a customized approach to SEO for your brand, consider the benefits of working with UpFire SEO. We work with small businesses, local SEO, and national SEO. We help customers in the medical, legal, IT, E-commerce industries, and more. 

Contact UpFire SEO to schedule an audit and learn how we can help your company succeed online. Let us show you how we can improve your rankings with SEO.

your visibility!

Grab an SEO audit

SEO Consultation.
Are you ready?

Why we use cookies? Check it out in our Privacy Policy. If you still want to use our service just close the bar.