On-page vs. Off-page SEO: What Are They and How Can a National SEO Company Use Them?

3 October 2023

There are two main types of search engine optimization (SEO) tactics—on-page SEO and off-page SEO. Using and understanding both strategies can help businesses strengthen their online presence and gain more traffic. UpFireSEO is a national SEO company that can help you with your on-page and off-page SEO needs.

On-page SEO

If you want to boost your traffic, improving your on-page SEO should be one of the first tasks on your to-do list. On-page SEO focuses on optimizing individual pages and elements on your website to enhance its relevance and visibility. Here are some ways that we can improve your on-page SEO:

Keyword Research

Our SEO experts use our proprietary keyword research process to find high-value keywords that are relevant to your business. We identify keywords your target audience uses when searching for businesses like yours. After finding these keywords, we can integrate them into your content, meta titles, and meta descriptions so that search engines can understand your content and show it to the right audience.

Optimized Content 

UpFireSEO content writers can create high-quality, engaging, and informative content that is user-friendly and optimized for search engines. This can provide value to visitors and search engines, increasing your rankings.

Enhanced Metadata

Metadata is the information that users see on the search results, such as the description and title of a blog post. Enhancing this information can improve your click-through rate and help search engines understand your content better. 

Improved User Experience

Improving user experience can reduce bounce rates and improve engagement. This creates a more positive experience for users on your website, which can lead to higher rankings in the search engines. Our SEO experts can improve your user experience by improving website navigation, optimizing images for faster loading, and increasing site speed and mobile responsiveness. 

Off-page SEO

Off-page SEO techniques can improve your website’s credibility and authority through external means. UpFireSEO improves off-page SEO in the following ways:


Building high-quality backlinks from reputable websites is one of the most influential off-page SEO techniques. We create high-quality content that can attract organic editorial links, which are the most valuable to search engines. We are always looking for link placements that can build your backlink profile. Links to your website can act as a vote of confidence, showing search engines that your website is trustworthy and valuable.

Guest Blogging

Guest blogging can help you build your backlink profile. UpFireSEO handles the outreach and writing process so you can get high-quality link placements on other websites in your industry. 

Local SEO

Local SEO tactics can assist in a national SEO strategy with local offices. Optimizing your Google Business Profile and managing your NAP citations can increase your website’s trustworthiness and authority.

Work With a National SEO Company To Improve Your Reach

Utilizing both on-page and off-page SEO can help improve your website’s reach and visibility by helping you establish a strong online presence. UpFireSEO is a national SEO company with experience with both types of SEO. Our SEO experts can create comprehensive SEO strategies to convert visitors into loyal customers. To learn more about our national SEO services, contact us today.

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