How To Get Your Dental Practice Seen on Google

16 September 2021

Are you a dental business that is looking for unique ways to increase your online presence on Google? One of the best ways you can make that happen is with SEO for dental clinic methods. With strategies like these, you’ll be able to grow your online footprint and reach the right people.

At UpFire SEO, we provide businesses like yours with custom-made strategies that grow your Google rankings. We understand that we must put clients like you first and know your exact needs. This goes a long way in helping you achieve the best results for your business.

Today, we’ll discuss a few great ways how you can get your dental practice seen on Google.

Make Sure To Claim Your Google My Business (GMB) Listing

One of the most crucial steps your dental business needs to take is to claim your Google My Business listings. GMB is what allows you to show up in Google Maps. Google Maps are the first thing people see as they search for businesses like yours. It’s also one of the top Google citation signals that influence your search engine rankings.

Not only that, but it allows you to do three things to help advance your cause.

  • Display business hours
  • Obtain reviews on Google
  • Share directions to your dental business

Google provides you with a pretty simple way for you to claim your GMB listings. Once you do, here are some important details you’ll need to add to keep your information up to date.

  • NAP (name, address, phone number)
  • Dental category (i.e., dentist, orthodontist, etc.)
  • Hours
  • Pictures (a logo or pics of your business will suffice)
  • Website
  • Business description

As for the NAP, make sure that it’s consistent across all sites. Check for any misspellings, discrepancies, and duplicate listings. If there are any, make sure to address them promptly to ensure you’re on top of your digital marketing efforts.

Create Content That Focuses On Dental Topics

Content creation can fit in with your SEO for dental clinic plans in many ways. SEO focuses on implementing relevant keyword phrases into blog posts or other types of content. Also, people will be searching for information online using keywords that relate to dental practices or issues. These factors are what makes investing in content marketing a great idea for your business.

The key to success with content creation is to provide your audience with content that gives them unique value. For example, you can write a blog post that talks about how to achieve healthy dental hygiene. It’s also crucial to write these kinds of informative content consistently to achieve the best results.

When people see you as an authority figure in the dental industry, they’ll likely return to your site for more. You’ll also be able to build trust with them in the long term.

Use Long-Tail Keywords

If you’re a small or new business, you’ll likely be competing online against larger, well-known businesses. For this reason, you’ll need to work to optimize your content towards long-tail keywords.

These types of keywords are longer and more specific that people use as they get closer to converting. They may not bring you as much web traffic, but they’ll help bring the right people to your site. In other words, quality over quantity is the key to success online.

Using shorter keywords like ‘dentist’ is more competitive and won’t help you reach your target customers. Instead, use keywords like ‘adult dentistry services.’ Keywords like these provide more insight into the dental services that your business offers. If you want these kinds of results, then make long-tail keywords part of your SEO for dental clinic plans.

Build On Your Reputation Management (RM) Efforts

It’s also important to work on the RM of your business. Review signals are another key factor that determines Google search rankings. It also allows you to build trust with people and eventually convert them into customers.

Here are some great ways you can get dental patient reviews.

  • Ask your patients for reviews.
  • Place “Rate Us On Google” signs across your business.
  • Make sure to provide your patients with the best customer experience.

One thing to keep in mind is to look to obtain reviews regularly. This helps ensure online searchers who see your recent reviews will show that your business is dependable and trustworthy.

Use Relevant Outbound Links

Engaging in high-quality link-building practices is paramount to your online success, as this is a key Google ranking factor. As you make claims, it’s always better if you back them up with trustworthy resources.

Here are some tips to keep in mind as you use outbound links.

  • Avoid links that provide users with a poor experience.
  • Make sure that the site is of high authority.
  • Only seek links that are relevant to what you offer.
  • Use facts that come from within the last 12 months.

By going this route, you’ll be able to gain credibility with your audience.

Choose An SEO For Dental Clinic Agency That Brings You Top Results

The key to a solid SEO for dental clinic strategy is to focus on the customer. Work to provide them with authoritative information that helps address their inquiries. This helps your dental practice gain more visibility on Google.

Are you looking to grow your online presence for the better? Then schedule an audit with UpFire today. Our team will ensure you have what you need to achieve the best results.

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