How to Expand from Local SEO to National SEO

27 December 2022

You might be considering taking your local business to a larger market. At UpFireSEO, we upgrade your website to meet national standards. This helps you reach a wider audience and increase your potential customer base. National SEO (Search Engine Optimization) can be more complex than local SEO since it involves optimizing content for a larger audience and requires a different approach than local SEO.

Here are five ways to expand from local SEO to national SEO:

1. On-Page SEO

On-page SEO is optimizing your website’s content and structure to improve your site’s visibility in search engine results pages (SERPs). This includes optimizing page titles, meta descriptions, headings, images, and other page elements to improve their relevance to specific keywords. It also includes creating high-quality content that is engaging and relevant to your target audience.

When optimizing for national SEO, ensure that you optimize for specific keywords and broader topics related to your business. It means you create content that covers a wide range of topics related to your business rather than just focusing on specific keywords. At UpFireSEO, our experts ensure that on-page SEO content meets the national-level websites.

2. SEO Audit

Before we optimize your website for national SEO, we conduct an SEO audit. It helps in identifying any potential issues before optimizing your website.

An SEO audit should include an analysis of your website’s structure, content, and technical SEO elements. It helps to identify any potential issues, such as broken links or slow page loading times. This will allow our experts to execute SEO strategies to potentially keep your website ahead of the competitors.

3. Keyword Research

Once we’ve identified potential issues that need to be addressed, we begin the keyword research process. Keyword research involves identifying the phrases most relevant to your business and likely to be used by potential customers when searching for your products or services.

When conducting keyword research for national SEO, UpFireSEO identifies keywords relevant to your business on a national level. We focus on keywords related to your business but are not limited to a specific geographic area. Using industry-specific keywords may help to rank your site higher in the search engine. This may increase visibility and click-through rate from the target customers.

4. Link Building

Our experts focus on link building during the upgrading process.This involves creating links from other sites back to your website. It helps to improve your website’s visibility in search engine results pages. This provides an added advantage when trying to reach a larger audience.

When building links for national SEO, we focus on creating high-quality links from websites that are trusted and relevant to your business. This means that we focus on building links from websites related to your niche and likely to be visited by potential customers. Links are among the top and most influential search engine ranking factors. Every backlink is seen as a vote of confidence by search engines.

5. Site Migrations

If your website is hosted on a local server, consider migrating it to a national server to reach a wider audience. This can be a complex process, so we ensure that the migration is done correctly to avoid potential issues.

Site migration is an opportunity to enjoy improved content on your website. When migrating your website to a national server, we make sure to use the correct server settings and that all of your website’s data is transferred correctly. Our experts ensure that your website is optimized for a national audience to reach the widest possible market. Migration of your website may improve the user experience. If your site has a lot of content or high traffic, the migration reduces the server resources needed to serve content.

Advantages of Expansion to National SEO

There are many advantages to expanding from local SEO to national SEO. One of the biggest ones is that a wider audience has the potential to see your website. This means more potential customers and more growth opportunities. You can also target a more diverse set of keywords. These help you rank for more competitive terms. Your business can take advantage of more link-building opportunities, which may help you further increase your website’s visibility in search results.

Try Our SEO Strategies Today

Expanding from local SEO to national SEO can be complex and challenging. It can also be a great way to reach a larger audience and increase your potential customer base. By engaging SEO experts, you may increase your chances of success and ensure that your website is optimized for a national audience.

If you’re looking for professional help with your national SEO strategy, then UpFireSEO is the best option. We are SEO experts and can help you create a successful SEO strategy to reach a larger audience and increase your potential customer base. Contact us today to learn more about how we can help you maximize your SEO potential.

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