How Does a National SEO Agency Use Whitehat Link Building?

8 September 2023

Search engine optimization (SEO) uses a variety of strategies to drive traffic to your website. One of the most effective strategies is through link building, which can build your website’s authority and boost its visibility in search engine results (SERPS). For national businesses targeting a broad audience, a national SEO agency such as UpFire SEO can help you achieve these results. UpFire SEO uses whitehat link building to drive organic growth and improve website authority.

What Is Whitehat Link Building?

There are two ways to build backlinks: whitehat link building and blackhat link building. Whitehat link building is the process of building links to a website in a way that follows search engine guidelines. This includes creating content that is helpful to users and building links that are relevant to the website’s content. It also avoids blackhat strategies, such as keyword stuffing and using private blog networks. Whitehat link building is also more ethical and can help you avoid search engine penalties, aiding in long-term and sustainable results.

One of the main reasons people choose to use an agency that uses blackhat strategies is that it can lead to quick outcomes and may be cheaper. While your website may see a temporary boost because of blackhat strategies, these results will likely be short-lived. Choosing an agency that uses whitehat strategies may cost more because it requires more work and expertise, but it can bring you long-term and lasting results that can benefit your website.

How Does a National SEO Agency Use Whitehat Link Building?

UpFire SEO uses a variety of whitehat link-building techniques to improve your rankings. Some of these techniques include:

Guest Blogging

Guest blogging begins with outreach and relationship building. After reaching out on behalf of your website, we create content to post on their website. These blog posts can include links to your website, helping you build high-quality backlinks and improve your authority.

Content Strategy and Creation

Valuable content that answers user questions can attract organic links and is more useful to search engines. UpFire SEO can identify relevant topics and keywords to create a content strategy that resonates with your target audience. We then create content that attracts organic links, otherwise known as editorial links, which carry more weight with search engines.

Quality Publishers

When reaching out to other website owners to publish your content in exchange for a link, how do you know which ones to use.  Understand the value of the publisher is the key to improving your authority with Google.  There are several companies that assign quality values.  Moz is the most popular with its domain authority score.  This shouldn’t be the only source you use.  We at Upfire in addition to the Moz score, we look at their traffic.  This verifies that Google see enough value in them that they are sending traffic to their website.

UpFire SEO Uses Whitehat Link Building To Drive Traffic To Your Website

 UpFire SEO is a national SEO agency that can drive traffic to your website by utilizing whitehat strategies like outreach, content creation, and guest posting. Whitehat link building can drive organic growth and sustainable results. It can also help protect your website from penalties that are often placed on sites that use blackhat strategies. Utilizing whitehat strategies can boost your website’s authority and visibility, potentially leading to more leads and customers.

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