How Can a National SEO Agency Help an E-commerce Business?

2 November 2023

A national SEO agency provides various services that can help an e-commerce business improve its online visibility and organic traffic. At UpFire SEO, we assist different brands with optimizing their online content and driving potential customers to their websites. Here are some of the ways an SEO agency can help an e-commerce business:

Keyword Research

An SEO agency will conduct thorough keyword research to identify relevant and high-converting keywords for your e-commerce website. This includes long-tail keywords specific to your products or services. When looking for keywords, the UpFire SEO team also considers your marketing objectives, such as increasing sales, expanding your customer base, or launching new products.  Keywords that have rankings are considered low-hanging fruit, as there is value that can be built upon. This can help tailor the keywords to your current business goals.

To gain a competitive advantage, the agency will research your industry and analyze your competitors. They can identify which keywords your competitors are ranking for and assess the level of competition for each one to help boost SEO efforts. SEO experts will organize the phrases into a keyword map, aligning specific keywords with relevant pages or product categories on your website.

On-page SEO

On-page SEO extends to the quality and relevance of your content. A national SEO agency can assist with creating informative, engaging, and unique content that matches user intent and provides value to visitors and the Search Engines. They will also implement strategies to improve elements like user experience and internal links on your website’s pages.

Our team will assist in optimizing the placement of keywords within your content. This includes verifying that your target keyword appears in the title, within header tags, and throughout the body of the text. We will develop and craft compelling meta descriptions and titles to entice users to click on your search results.  Click-through rate is one of the metrics Google uses in its algorithm. 

SEO Audit

An SEO audit is a comprehensive analysis of your site’s SEO performance, technical aspects, and content. It’s designed to identify potential SEO issues, opportunities, and areas for improvement. During an audit, the agency examines the technical elements of your website. This includes the site speed, mobile-friendliness, architecture, URL structure, and sitemap. Reviewing the quality and relevance of your website’s content, including product descriptions, blog posts, and other pages, is also part of the SEO audit. This audit process allows you to adjust your content and fix broken links.

The agency will review your keyword rankings and the organic traffic to your website. Identifying changes in rankings and traffic patterns helps show the impact of previous and current SEO efforts. Our UpFire SEO team can examine your website’s SEO standings and provide suggestions to boost results.

Link Building

Building high-quality, relevant backlinks from authoritative websites can contribute to SEO success. An effective way to earn backlinks is by writing guest posts for other authoritative websites in your industry. SEO agencies can identify guest blogging opportunities and help you create and publish high-quality guest posts.

The agency will start by developing a content roadmap.  This roadmap will identify topics for content to be written as a guest post.  Our content team will create valuable, informative, and engaging content that publishers want on their websites. We will then reach out to relevant quality websites and web admins to publish your content with a backlink to your website. Our team of Outreach Specialists does this outreach for you. 

We use several metrics to determine quality publishers.  Most agencies will only use Moz DA(domain authority).  In addition to the DA, UpfireSEO will also use SEMrush AS(authority score) and search volume to determine the value of a publisher.

Site Migration

Many e-commerce websites will go through a brand change or decide to use a different website solution at some point.  Site migration entails moving a website from one domain or hosting platform to another. Even just changing the domain name is considered a migration as well.  If not executed properly, site migrations will result in traffic and revenue loss for e-commerce businesses. Professional SEO agencies like UpFireSEO will analyze the potential impact of a site migration on your search rankings, organic traffic, and user experience, allowing you to make a plan to mitigate unwanted effects.  We have put together a thorough checklist to help mitigate issues with making changes to your website.

Work With a Qualified National SEO Agency

UpFire SEO is an experienced national SEO agency that helps e-commerce brands boost their online presence and promote sales through SEO strategies. Our qualified team offers keyword research, SEO audit, site migration, link-building, and on-page SEO services. Our content team will also create compelling content that resonates with your target audience. Contact us today for an SEO consultation for your e-commerce business.

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