Google E.E.A.T. Explained

14 July 2023

E.E.A.T. is a framework that Google uses to determine the quality of a website. The acronym refers to Experience, Expertise, Authoritativeness, and Trustworthiness. If your website performs well in these categories, it is more likely to rank higher in Google search results. UpFire SEO is a national SEO company that uses this methodology to drive more traffic to your website and improve your organic search results.

What Is Google E.E.A.T.?

To view the guidelines on Google, click here.

Experience: This was just recently added by Google probably because of AI and other automated content writing services.  Experience or first hand experiences on the subject cannot be duplicated with AI content. 

Expertise: Expertise refers to your extensive knowledge demonstrated in your content. Developing informative and helpful content on landing and through blog post demonstrator you are an expert in your field.

Authoritativeness: Authority refers to your reputation, think if it like a popularity contest.   When other websites link to your website, that is like a vote to Google that readers trust your content and you are an authority on your topic.

Trustworthiness: Google wants to know that you are a trustworthy website.  By Providing consistent contact information, securing your site from hackers, and receive positive reviews, you show Google they can trust you.

How To Improve Your Website’s E.E.A.T.

Here are some of the strategies that we use and recommend to improve your website’s E.E.A.T.:

Write Helpful informative Content

In addition to the guidelines for Google E.E.A.T. methodology they released an update in December 2022 called the Helpful content update.  This update focuses on the quality and usefulness of the content.  Avoid AI written and automated content farms.  Machine written type of content lacks the experience and creativity that real humans have.

Build BackLinks to Your Website

The more links directed at your website, the higher the value Google will give your website.  Every link is not created equally.  Contextual links are the high quality backlinks you can have. A contextual link refers to the content written around the link. This shows google that the link is relevant and useful.

Links from a website transfer a portion of the assigned value to the linking website.  The higher the value the website, the more website value will transfer to your website.  Using metrics like MOZ da score has been a standard in the industry for over 10 years.  However, to validate the value of a link, you should look at other metrics such as search volume.  This would demonstrate because google is sending traffic that the site has value.

Building Trust

Search engine want to know how reliable information about your site is.  Building consistent contact information on business listing sites improves your score.  

Keeping your site secure with SSL and making sure all updated are completed in a timely maner will not only keep your site safe, but add trustworthiness to your site.  If you are on WordPress, you plugins and templates will need to be updated consistently.  

Our National SEO Company Can Help You Get Results

UpFire SEO can work with you to create an SEO optimization plan. We provide on-page and off-page SEO services that can help drive more business results. Our team is updated on Google’s algorithm changes and always uses best practices to help you improve your website’s E.E.A.T. Reach out to us today to create a new SEO strategy.

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