If you plan to expand your local business or offer online services, using national search engine optimization (SEO) strategies may be beneficial for your website. UpFireSEO offers SEO services for local and national businesses, including on- and off-page SEO services. Here is more information on how national SEO strategies can help local companies:
Website Audit To Evaluate Standing
The goal of SEO for both local and national businesses is to have your business appear on the first search engine results page (SERP). This helps more potential customers see your company, increasing online engagement. If you run a local business that offers online services or shopping, reaching a national audience could help increase your sales.
To check your website’s current SEO standing, UpFireSEO offers website audits to see where site edits may improve your ranking. A website audit reviews your content, checking for broken links, evaluating the content quality, and finding your current SEO ratings. This process also includes comparing SEO with competitors. Taking steps to improve your national SEOhelps you compete with national competitors in your industry, allowing your business to appear higher on search engine results pages.
Keywords for Better Visibility
Expanding your business to reach a larger audience involves keyword research. Keywords are the words internet users type into search bars when looking for information, products, or services. Including both common and diverse keywords helps your website appear in the results for more searches. Finding and adding words that are relevant to your industry and business, but not limited to a location, can help expand your website’s reach. If your store sells jewelry, keywords might include “rings for women” or “bracelets for men.” We offer keyword research services for your business to help you identify and reach your target audience. We also show you how to access site performance information, so you can review how each keyword performs and check your SERP ranking.
Content Optimization for Higher Rankings
Focusing on optimizing your website content helps improve your competition in a national market. This process includes:
- Improving metadata: Metadata refers to the titles and descriptions that potential customers see in search results. Make sure all meta descriptions accurately reflect the web pages and do not contain outdated information. Including keywords in these descriptions helps with search relevance.
- Having a user-friendly website: A navigable website increases website credibility with search engines. Having a clear menu and links between pages allows potential customers to find information about your services more easily. Repair any broken links and update them as your web pages change.
Optimized, high-quality content helps your website rank on search engines. It also allows more people to visit your website. We can review the quality of your web copy and update it to meet search engine criteria.
Backlinks for Increased Credibility
Part of a national search engine optimization strategy is utilizing strong backlinks. This off-page SEO strategy connects credible websites to your site, which helps demonstrate your industry credibility. Backlinks can be built by having guest posts on other websites that link back to your site. We use public relations strategies to help your website receive editorial links. Increasing your credibility as a trustworthy website can help boost your authority and improve your search engine rankings. Having a higher ranking and links from other websites can also increase the amount of organic traffic that comes to your website.
National SEO Strategies at UpFireSEO
UpFireSEO serves the e-commerce, SaaS, IT, financial services, legal, health, and contractor industries. Our SEO services include site migration to improve your website’s performance and help you transition smoothly to new webpages. To schedule a consultation and learn more about national SEO strategy, contact us today.
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