Local SEO Case Study Pro Finish Auto

How Upfire Skyrocketed the Organic Traffic and Sales of Pro Finish Auto

Pro Finish Auto

Pro Finish Auto is an auto repair body shop in
Pittsfield, MA. The family-owned business has been
offering automotive repair since 1994 and prides
itself on superior automotive work, serving
Berkshire County and beyond.

From factory finish painting to collision repair, Pro
Finish Auto provides the highest quality in
automotive restoration.

The Challenge

Pro Finish Auto knew that SEO could be a gamechanger for the business, which is why they came to Upfire. The company is in a highly competitive industry occupied by long-established brands, and many consistently invest in marketing to improve outcomes.


Pro Finish Auto needed to rank
for several primary keywords
to begin generating more
traffic, leads, and sales.

The Solution

Upfire developed and executed an effective SEO plan, pairing aggressive digital footprint optimization with a geo-focused content strategy.


Landing Pages

We created and optimized landing pages that strategically helped build topical relevance and debt around automotive body repair, demonstrating authoritativeness over select search terms.


Technical issues

We also addressed technical issues within the website and applied appropriate structured data, a system used for providing additional information to search engines.


Data & Local

Structured data helps search engines display accurate location-based information when users perform a relevant search.

For backlinks, we focused on local optimization and concentrated internal link equity towards the pages that matter most – using the navigation to route PageRank while ensuring visitors enjoy an aesthetically pleasing and seamless experience.

All of the above actions yielded almost immediate improvements on the website’s rankings and organic click-through rates as measured in Google Search Console (GSC).

The Result

Upfire’s data-driven, tailored, and strategic approach to SEO boosted organic traffic by 1700 percent, and page-one rankings increased by 1400 percent. The number of calls from Google My Business (GMB) map pack listings rose by 1600 percent. As a result, search engine traffic is now the most significant revenue driver for Pro Finish Auto.

1700% 🔥

SEO boosted organic traffic by


Page-one rankings increased by


Map pack listings rose by

All of these gains occurred within six months, and we continue to help the company drive sustainable, long-term growth.

Take Your Business
to the Next Level

The success of Pro Finish Auto is yet another evidence that practically
every company that wishes to maintain a presence online needs SEO.
It can greatly improve the overall searchability, visibility, and traffic for your
website, which can lead to more income for the business

To learn more about how Upfire can help take your company to the next level, get in touch for a consultation with one of our SEO masters.

Get your free SEO consultation

SEO Consultation.
Are you ready?

Why we use cookies? Check it out in our Privacy Policy. If you still want to use our service just close the bar.