Ecommerce SEO Case Study

How Fine Paints of Europe Increased Organic Traffic by 1100 Percent Through SEO

Fine Paints of Europe

Fine Paints of Europe is a family-owned business that started 34 years ago. The company was founded in 1987 and provides the finest paints and personalized services to professionals, homeowners with refined taste, the architectural and design community. Their coatings are sold by reputable paint retailers all over the world, and customers can order directly by phone or on the website.

The Challenge

While Fine Paints of Europe already had a strong retail presence, online sales fell short of expectations. As one of the world’s largest paint distributors, Fine Paints of Europe knew SEO (search engine optimization) was the solution required to make a splash online. They needed a robust strategy to increase online traffic and sales by improving the website’s conversion rate. However, mega competitors such as Amazon that carry paint made things even more challenging for the business.

The Solution

Upfire developed and executed an effective SEO plan, pairing aggressive digital footprint optimization with a geo-focused content strategy.


Landing Pages

We implemented a “white hat” data-driven and conversion-friendly SEO strategy to bring the company more qualified visitors. The strategy went beyond a few on-page tweaks, encompassing a holistic, transformative approach to completely ignite Fine Paints Pro’s online visibility.


Technical issues

We started with a full site audit to identify critical areas of opportunity on their website. Then we executed a comprehensive action plan that included page-level optimizations, evergreen content creation, and high-quality backlink acquisitions.


Data & Local

We laid out a 12-month plan for resolving all SEO and website issues along with increasing organic traffic and sales. One particular area of opportunity was structuring the product category pages and navigation menus – in a way that facilitated discovery and correctly passed link equity between pages.

All of the above actions yielded almost immediate improvements on the website’s rankings and organic click-through rates as measured in Google Search Console (GSC).

The Results

Within the 12-month timeline, we were able to increase organic traffic by 1100 percent and page-one rankings skyrocketed by 900 percent. Fine Paints Pro gained a 400 percent increase in online sales. Our determination to address all SEO issues and the increase in link building efforts were key reasons for such successful numbers.

1100% 🔥

SEO boosted organic traffic by


Page-one rankings increased by


Map pack listings rose by

All of these gains occurred within six months, and we continue to help the company drive sustainable, long-term growth.

You Too Can Grow

All kinds of companies can gain from a data-driven SEO strategy no matter the size, providing they are working with an agency with the right experience. There are too many SEO agencies out there that promise results but never deliver. The good news is Upfire isn’t one of them – [contact us today for a free SEO discovery session] and see how we can maximize your sales.

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