Buyer Beware: Busting The Most Common SEO Myths

25 January 2022

Are you a business owner who’s looking for better ways to increase your online presence? One great way to make that happen is with top-quality SEO strategies that put your audience first. Whether engaging in whitehat link building or content creation, you’ll stand to benefit from these strategies.

At UpFireSEO, we provide businesses like yours with tailor-made strategies that grow your rankings and increase your sales. We understand that we must put our clients first and take the time to know their needs. With these measures, you’ll be able to exceed your business goals.

When putting together your SEO strategies, be careful not to fall for any misinformation online. Today, we’ll discuss some of the most common SEO myths and how you can overcome them to stay ahead.

Myth #1: Optimizing For Mobile Should Not Be A Priority

As it turns out, the opposite scenario turns out to be true. More than half of all web traffic in the world comes from mobile devices. Since 2018, Google has made mobile-friendliness a key ranking factor. If your page isn’t mobile-friendly, your site will not be able to rank, and you’ll lose out on customers.

There are online tools that can help you optimize your site for mobile. Here are some of the top tools to help your site be mobile-ready for online visitors:

  • Google Mobile-Friendly Test
  • Google Page Speed Insights
  • Bing Mobile-Friendly Test

These tools can recommend steps for you to take to improve your site’s mobile friendliness. By making mobile optimization a priority, you’ll attract more visitors and increase your rankings.

Myth #2: More Links Is Better Than More Content

There was a time when you could seek countless links and rank without a problem. Now, it comes down to the quality of links rather than quantity. A big reason for this change is that some SEO developers would abuse link building. They would create chunks of links with no valuable content to back it up to improve rankings.

Google would then move its focus towards search intent to serve better content for its users. To be successful, you’ll need to engage in whitehat link building. Not only should you seek links relevant to your cause, but you should also follow that up with high-quality content. Otherwise, users will bounce towards your competition.

Having fewer quality links will generate more traffic than many low-quality links would. Following that up with content that provides the best value for visitors will keep them on your page.

To attract more customers, look to build a natural link profile with great content. People-oriented whitehat link-building strategies will help increase your rankings and lead to growth for your business in the long run.

Myth #3: Buying Countless Links Will Work Wonders

It’s never a good idea to buy links en masse. By definition, if a link is available to anyone, then it’s a bad link. Google refers to these links as “free for all” sites. These sites contain content that can ruin your brand’s reputation and get you in trouble with search engines.

That’s why you want to pursue whitehat link-building strategies instead. At UpFireSEO, we have three common ways to help you obtain links the right way:

  • Custom outreach
  • Editorial links
  • General link acquisition

With these whitehat tactics, you won’t have to worry about upsetting the algorithms. What your brand will be able to do instead are four things:

  • Strengthen or establish authority
  • Increase visibility and brand awareness
  • Gain more leads and revenues 
  • Earn the vote of confidence from search engines

In other words, you’ll be able to push your page to the top and deliver meaningful results to your business.

Myth #4: Too Many Keywords Can Hurt Your Rankings

Many SEOs have been asking themselves two questions:

  • How many keywords is too many?
  • Will Google penalize me for over-optimizing?

To address this, as long as you use your keywords naturally, the number of keywords won’t matter. Here’s a list of keyword types you can use to help you avoid over-optimizing your content:

  • Brand keywords
  • Customer-defining keywords
  • Geo-targeting
  • Latent semantic keywords
  • Long-tail keywords
  • Market-defining keywords
  • Product keywords
  • Short-tail keywords

To succeed with keyword usage, focus on creating natural and helpful content for your site visitors. With a great mix of keywords, your brand will appear human, and you’ll gain the trust of your audience.

Myth #5: Meta Tag Keywords Don’t Matter

Meta tag keywords make a big difference in attracting your audience. They appear in HTML docs between the opening and closing <head> tags on a page. Here are the three main elements of a metatag that can help you get ahead:

  • Meta descriptions
  • Meta keywords or phrases
  • Title tags

Google doesn’t use them for ranking purposes, but they can still help Google indicate what your content is all about. Meta tags can also help make your search results more appealing to users and lead to more clicks on your site.

Choose SEO And WhiteHat Link Building Strategies That Help Grow Your Business

When putting together your SEO and whitehat link-building strategies, look to put your audience first before anything else. By focusing on the needs of others, you’ll grow your online presence be on a path towards long-term business growth.

Are you looking to help your business stand out online? Then contact us today. Our team at UpFireSEO will ensure you have all you need to achieve the best results.

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